The history of diamonds goes back to, possibly, before plant life. The history of diamond wedding/engagement rings goes all the way back to the 1930s. That’s right, this ancient tradition of exchanging a diamond for a promise to “have and to hold” isn’t even 100 years old. Better yet, it’s a tradition created by De Beers Diamonds in a marketing campaign – a very successful marketing campaign. (second only to the bacon marketing campaign ten years earlier; seriously,
check it out) But a diamond lasts forever, right? Yea, like most stones and metals. But diamonds are worth a lot, right? Diamonds are worth a lot because we say they are worth a lot. They essentially have about ¼ the value of what you’re buying them for and that is still based on them being “pretty.” The uses of real diamonds (where not yet replaced by synthetic) include only a few areas such as medical devices and as a tool to cut other diamonds. That pretty much means we need diamonds so we can cut more diamonds so we can cut more diamonds. The diamonds used in medical devices are so small that, trust us, she wouldn’t be impressed. Beyond that, the movie Blood Diamond isn’t just a swashbuckling adventure with the bad guy from Push (it’s a movie you probably haven’t seen), Growing Pains’ Luke Brower, and that girl from the Labyrinth, it’s reflecting reality in certain parts of Africa where people are enslaved and killed because girls across the ocean want a pretty rock. Consider showing your love with a different gem.